Subscription Unfulfillment
Soon we started getting "Field & Stream" (!?!) and "Car & Driver," followed by something I'd never heard of called "Hollywood Life." If you see a pattern here, I'd love you to tell me what it is. Oh, and we did get our "Time" faithfully every week for a year.
So Husband, who's past work has included running a publishing company, informed me that this is what's known as "fulfillment." In other words, when a magazine fails to meet its stated circulation numbers through declining subscriptions, they send out free issues to people (presumably on a list with information like the one Husband filled out for "Time") and they do this so they can charge the same rates to their advertisers.
Now, for those of you out there who think Husband was foolish for signing up for the free magazine, he's the most unfoolhardy person I know; never, ever does anything like that. I guess the prospect of free time was too much for him to pass up (sorry).
After a couple years, we stopped receiving these various and sundry magazines. Flash forward two years. Out of the blue again, we are now receiving "Popular Mechanics," "Popular Science," "Entertainment Weekly," something called "Country Living" and just started receiving "Better Homes and Gardens," which is the only one I read. Hey, I can have fantasies too.
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